King and Columbia
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Lazaridis Institute announces new partners in its ScaleUp program
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Wilfrid Laurier University’s Lazaridis Institute has announced the next 11 companies taking part in its collaborative ScaleUp program. This will be the seventh group of companies to benefit from ScaleUp, which will begin its activities later this month. ScaleUp is a program designed to help Canadian companies, specifically tech start-ups with a high potential for…
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The Beat Goes On is expanding in KW region
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The Beat Goes On, a chain of both new and second-hand CD’s, vinyl, DVD’s, Blu-ray and other audio visual goodies is on the move in the Waterloo region. This chain often has you covered regardless of your taste. From really-hard-to-find B-movies, to new vinyl releases, they have it all. As of late August, what was…
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Laurier professor researches effects of pronouns in costumer service
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The world of customer service is vast and everyone can agree upon its presence in their lives; whether working for a retailer as a representative or being the recipient of those services as a customer, client and/or patient. Grant Packard, an assistant professor of marketing at Wilfrid Laurier University’s Lazaridis School of Business and Economics,…
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