Content published online by The Cord reaches 20,000 unique users every month. Displaying advertisements on our website allows marketers to connect with a strong base of readers stretching across Ontario into Quebec and beyond the border into the northern part of the United States.

The Cord has a strong editorial focus on student life and issues affecting students at Wilfrid Laurier University. Advertising here is ideal for businesses looking to reach an audience of engaged young adults and professionals working in the educational sector.


As the exclusive media organization on both Waterloo and Brantford campuses, Wilfrid Laurier University Student Publications offers businesses and organizations various accessible and affordable opportunities to promote themselves to students, faculty, staff, and administration across Laurier’s diverse community.

In addition to publishing The Cord, WLUSP also publishes content for Radio Laurier, Blueprint Magazine, The Sputnik, and The Community Edition.

We offer advertising space on several different platforms to suit your advertising needs. See rates for our award-winning publications here:


Please direct all questions or purchases to WLUSP Advertising Manager Kurtis Rideout, 519.575.0154 or

Please send ads in a proper format; PDF for print ads, JPEG or GIF for online ads, MP3 for audio ads. Listed prices do not include HST.

Serving the Waterloo campus, The Cord seeks to provide students with relevant, up to date stories. We’re always interested in having more volunteer writers, photographers and graphic designers.