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To build an effective brand is a feat that seems to beย increasingly difficult these days. In a marketplace that isย overย saturated with up-and-comingย designers and creatives attempting to push their productsย online, it isย nearlyย impossible to set yourself apart long enough to make an impression. Where many with great purpose and resources have failed, White Cap Co. has…


Serving the Waterloo campus, The Cord seeks to provide students with relevant, up to date stories. Weโre always interested in having more volunteer writers, photographers and graphic designers.