Lil Yachty breaks his mold: same artist, new sound

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At the end of last month, Lil Yachty, a rapper not known for his creative endeavours but rather for consecutively producing one or two hits from each of his albums, released what has been titled one of the wildest musical left turns in recent years. 

The Atlanta rapperโ€™s last previous albums were all mildly to poorly received, with the musical outlet Pitchfork remarking that โ€œhe is incapable of fitting his outsized personality into his pedestrian bars,โ€ in his 2018 albumโ€ฏLil Boat 2. Since that album’s release, heโ€™s released three more projects (and a deluxe album) which all mixed trap with cloud rap, producing nothing remarkable or worthy of conversation.  

His last project, the 2021 mixtapeโ€ฏMichigan Boy Boat, soldโ€ฏjust under 16K unitsโ€ฏin its first week (including only 218 physical copies),โ€ฏ48K units lessโ€ฏthan his 2018 releaseโ€ฏLil Boat 2(despite featuring 7 more artists). It appeared that Lil Yachtyโ€™s popularity was on a decline, but that all changed whenhe released his singleโ€ฏPolandโ€ฏin October of 2022, reaching five million plays in the first week. GQ labelled this single as โ€œhis weirdest song to date.โ€ 

Afterโ€ฏPolandโ€™s success, Yachty dropped his latest album,โ€ฏLetโ€™s Start Here, last month. This sparked a wide debate and a newfound appreciation of the artist. Yachty claimed on Twitter that the album only took him six months to make, but he โ€œsat on it for a year and a half almost.โ€ The new style and vast turn from Lil Yachtyโ€™s past sound have created the biggest conversation around the album.  

Rather than following in the steps of his past albums and continuing to make the same cloud-rap songs that led to his decrease in popularity,โ€ฏLetโ€™s Start Hereโ€ฏmixes psychedelic rock with funk, taking an evident influence from artists like Pink Floyd and Tame Impala. The album steps out of the hip-hop genre by sampling songs such as Pink Floydโ€™s eleven-minute trackโ€ฏPigs (Three Different Ones)from their albumโ€ฏAnimals, to partially covering Radioheadโ€™sโ€ฏPyramid Songโ€ฏon the final track titledโ€ฏREACH THE SUNSHINE. 

Yachtyโ€™s use of synths, psychedelic vocals and experimentation pay offmakingโ€ฏLetโ€™s Start Hereโ€ฏnot only one of the most potent examples of an artist completely changing their style, but also a complete success in branding him as a respectable artist, rather than a SoundCloud rapper flailing for popularity.โ€ฏLetโ€™s Start Hereโ€ฏwill likely be remarked as one of the greatest albums of 2023, despite it being released in January. 


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