Steam Whistle founder speaks to first years

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He went from being kicked out of the Laurier business program to being the honoured speaker.

Founder and co-CEO of Steam Whistle Brewing Cam Heaps spoke to first-year business students on Sept. 13 for the Laurier School of Business and Economicsโ€™ (SBE) Orientation Day.

Heaps is a Laurier alumnus who, along with his two partners, started their brewing company in 1998 after they were all fired from the Upper Canada Brewing Company when Sleemanโ€™s bought it.

At first, their company was going to be called โ€œ3 Fired Guysโ€.

Critics have praised their product across Ontario as they continue to fulfill their business model of becoming Canadaโ€™s number one pilsner.

Trying to instill some motivation in the first-years, Heaps told them about the fears you need to overcome to be successful in business.

He said students shouldnโ€™t worry about things like money and job security because in the end, if you really want your dream to happen, it will.

โ€œIf you want to learn about business, Laurier is one of the best places to do that,โ€ said Heaps.

He told students to work hard but have fun at the same time because you donโ€™t want any regrets in your life.

The Waterloo Inn played host to the hundreds of first-years who were given the opportunity to hear from Laurier SBE faculty and industry professionals such as Lesley Reynolds, the marketing affairs co-ordinator at the Economical Insurance Group.

โ€œWhen I was getting into [the industry] 20 or 30 years ago there wasnโ€™t anybody to talk to,โ€ she said.

The students seemed to appreciate the opportunities they have in modern day business programs like Laurierโ€™s.

โ€œItโ€™s been an amazing experience,โ€ said first-year business student Kelly Lawrence. โ€œYou get to ask them how they got to where they are.โ€

A lot of the students like first-year business major Kenneth Leung take their post-secondary training very seriously; orientation day attempts to get them prepared for the program.

โ€œItโ€™s a showcase of how being in school can help change you and make you better for whatever you do,โ€ said Leung of the dayโ€™s events.


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