Movember is a real awareness campaign
Re: “Activism means more than paying lip-service to a cause” Sept. 14
Movember’s number one goal is to raise awareness about prostate cancer.
The second goal is to raise money. Men donate their face to get people talking. More than 118,000 Canadians participated in Movember last year, raising almost $22.5 million. All of these mo bros and mo sistas should be congratulated on doing something about a very underfunded issue with a serious lack of awareness.
One in seven men will be diagnosed with prostate cancer — most people don’t know this. Prostate cancer is extremely curable if detected early.
If a few mos on the faces of men looking for “free judgement” gets a single father, brother or friend to go to a doctor for a check-up, the campaign has done its job and those who take part should be applauded.
You raise a good point about people who take part in campaigns without asking why or doing any research in the forefront, however these people can still make an impact.