Arts and Life – The Cord The tie that binds Wilfrid Laurier University since 1926 Sat, 22 Sep 2018 22:23:08 +0000 en-US hourly 1 Arts and Life – The Cord 32 32 42727683 True North Beer Festival hosts rare craft brewers from KW Wed, 19 Sep 2018 11:00:45 +0000

Photo by Safina Husein

True North Beer Festival took place this past Saturday, Sept. 15.

Craft breweries from all over Ontario gathered at Lot 42 in Kitchener for the festival’s third and final event of the season.

The festival’s first two events took place in Brantford and then Prince Edward Country this past summer.

The event, which saw a solid turnout of people throughout the day, began at 2 p.m. and its after-party took to the later hours of the night, ending at around 1 a.m.

The festival provided attendees an opportunity to sample approximately 75 rare, craft beers from all over Ontario that they would otherwise not be exposed to in Waterloo.

For example, many of the breweries present at the festival have little or no distribution outside of the town in which they reside.

Almost every brewery had a selection of approximately three different beers, providing an array of both lighter and darker brews to choose from.

Reeghan Peister, from the Good Food Truck 509, Nicole McNeely, from Indulge Kitchen, and Shane White, from Swine & Vine were the three local chefs present who provided food.

Personally, I stuck to sampling IPA’s and the lighter brews that were offered. However, the array of beers gave the opportunity to try flavours that you may normally stay away from.

Each beer I tried had a very unique taste. You could tell that a lot of thought and care had been put into the flavours and tastes of each brew.

Of the beers I sampled, Compass Brewing from Timmins and Manitoulin Brewing from Manitoulin Island were the ones that stood out the most.

Various breweries from the Waterloo Region were also present at the event, including Abe Erb Brewing Co, Block Three Brewing Co, Descendant Beer and Bev Co and Elora Brewing Co. To add a unique touch, some beers featured were farm-to-glass brews, as well as startup breweries that have only been in business for under a year.

The festival also featured a Prosecco bar and a craft cider option to provide a variety of drinks.

In terms of food, instead of bringing food trucks to the event, organizers brought in local chefs to arrange different samples of food.

Reeghan Peister, from the Good Food Truck 509, Nicole McNeely, from Indulge Kitchen, and Shane White, from Swine & Vine were the three local chefs present who provided food.

Aside from the great food and drink, the event had a great selection of entertainment that paired well.

Several games, like giant Jenga and bean-bag toss, were set up. As well, from 2 p.m. to 6 p.m. was a DJ playing music for attendees.

After 6 p.m., however, various bands took to the stage.

Live bands included Future Peers, Casper Skulls, the Bandicoots, and Theoretically Nameless Band.

Overall, the festival was a great day of supporting small, local businesses within beer, music and food all brought together into one location.

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TIFF is over and here is what you need to see Wed, 19 Sep 2018 11:00:29 +0000

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TIFF 2018 has come and gone already. For those who didn’t have time to volunteer, or have the money or star status to walk the red carpet, it seems the festival flew by. For all of you who have not had a chance to see what’s going to be releasing to local theatres soon, here is a run-down of what is most anticipated and exciting about this year’s lineup.


This is by far the film I am personally most excited for. As a horror fan, the Halloween franchise is one of those big, iconic bodies of films that have always been enjoyable. The 1978 original film absolutely terrified me when I was younger, and it seems that sense of terror will return in this new sequel. The trailers suggest a return to form for the franchise, relying more on actual suspense and tension rather than a more visceral type of horror present in the Rob Zombie reboots. Another bonus is that initial reviews are overwhelmingly positive, perhaps this is the Halloween film we deserve.   

The Predator

The Predator is another sequel/reboot for a franchise that has been put on the back-burner for the past few years, a franchise that also relies on action and tension. Unfortunately, the Predator franchise has been mistreated with its last few instalments, and the hope with this 2018 film is to revitalize interest with an incredibly gory and visceral experience. Trailers hinted that the film would be a subversion on the classic films because of the introduction of a bigger, badder Predator for both humans and a solo predator to deal with. Unfortunately, reviews have been, at best, so-so. The most criticism seems to be directed at the writing and sense of representation, while praising the violence and action. Regardless of reviews, I think many Predator fans will go out to see this exciting new addition.


Colette has been presented as another film in the tradition of a modern prestige film period piece. Set in late nineteenth century France, the film is a biopic on the famous author of the time, Colette. The trailer depicts the successes, struggles and turmoil surrounding her life, writing and relationships. The trailer also suggests the LGBTQ+ element of the film with Colette’s relationship to another female character. Early reviews are positive, but time will tell when the film receives its wide release later this month.

First Man

First Man is another popular biopic that screened at TIFF this year. This one from the director Damien Chazelle, of Whiplash and La La Land fame, is the story of Neil Armstrong, his experiences in preparing for space travel and of the Apollo 11 program. This film looks particularly intense from the trailer, often framed in uncomfortable close-ups, Ryan Gosling’s performance as Armstrong has been highly praised. First Man promises to be a gripping thriller that has also been discussed as a heavily nominated film for this year’s Oscars.

If Beale Street Could Talk

If Beale Street Could Talk is the latest film from Barry Jenkins, the greatly anticipated follow-up to his 2016 film Moonlight. The film is adapted from the James Baldwin novel of the same name from 1974. The story centres on two young black lovers in the 70’s, Fonny and Tish. Fonny is accused and jailed for a crime he did not commit and Tish sets out to prove his innocence. Adding to the emotional stakes, Tish finds out she is pregnant and races to free him in time for the birth. The trailer depicts an emotional and tense film, framing characters in close-up’s, and focusing on raw emotion in every shot. Jenkin’s camera has the same emotional and sympathetic gaze as in Moonlight but transported to a period setting. Early reviews give praise to the film and it is beyond exciting to see Jenkins continue to expand his filmography.

A Star is Born

A Star is Born is a remake of the classic 1930’s American film. Starring and directed by Bradley Cooper in his directorial debut, the film also co-stars Lady Gaga in what is raved about as a show stealing role. Early reviews argue that the film is just as good as the original story, exploring similar themes and having a steady, unified visual approach. While the story is not a new one, the well lauded film promises to be a hit on wide release.

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Sierra Burgess Netflix film is problematic Wed, 19 Sep 2018 11:00:07 +0000

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After the success of To All the Boys I’ve Loved Before, Netflix seemed to be hitting it out of the park in the teen high school comedy movie department.

Then comes Sierra Burgess is a Loser, which seems like a smash hit on paper, but didn’t quite hit the A grades that the character herself achieves in the runtime.

Sierra Burgess is at the top of her class academically, but at the bottom socially.

When Veronica, her polar opposite in every way, gives Sierra’s phone number to Jamey, the quarterback, under false pretences, Sierra attempts to start a relationship from behind the screen, all while pretending to be Veronica.

Things get more complicated as Jamey wants to meet in person.

Veronica and Sierra form an unlikely alliance where Veronica helps Sierra to catfish Jamey while Sierra tutors Veronica to impress her college freshman on-again-off-again boyfriend, Spence.

What was likely supposed to be a lighthearted comedy about the struggles of high school hierarchies and the struggles of body image turned into a bit of a sadistic take on The Importance of Being Ernest with a modern twist.

Throughout the film, Veronica experiences way more character development than Sierra does.

Veronica overcomes her nasty ways and tendency to look at people for not only their own looks but the looks of their friends as well.

Sierra, however, doesn’t learn anything from her experience, and she never really has to face any consequences for her bad moral judgment and actions.

My boyfriend had to run to another room the first time Sierra and Jamey met in person — and it wasn’t good cringe humour like in the film Eighth Grade either.

The film made me more interested in Veronica than it did Sierra, and that is entirely the opposite point that it was intending.

In intending to make a so-called “fat” character the centre of the production, she is seen to be both morally wrong and incapable of growth.

I’m still not exactly sure why her story ended the way it did, due to the countless morally questionable things that she did throughout the runtime.

The most frustrating thing about the film, however, didn’t come from the plot or characterization at all — it was the texts on screen.

Jamey and Sierra often text each other back and forth, but their texts are only displayed on their phone screens, not read allowed or put into subtitles like everything else.

Unless you pause the film to read the texts they exchange, I wouldn’t suggest watching this on anything except a laptop.

Trying to read their texts on a TV set was ridiculous and impossible, and it began to be more of a joke as to what they were saying than anything else when I had to pause every five seconds.

Speaking of jokes, if you’re not a fan on cringe humour, I’d suggest that you avoid the film, especially some of the scenes in the middle.

My boyfriend had to run to another room the first time Sierra and Jamey met in person — and it wasn’t good cringe humour like in the film Eighth Grade either.

If the film has anything going for it, it’s the cast.

Shannon Purser, of Stranger Things fame where she played the viral hit character Barb, plays Sierra, a band-nerd girl attempting to differentiate herself enough to get into Stanford.

Noah Centineo, the heartthrob Buzzfeed won’t let you forget from his role as Peter Kavinsky in To All the Boys, plays Jamey.

The cast also includes Kristine Forseth, a relative newcomer, as Veronica, and Chrissy Metz of This is Us as Veronica’s mother.

Other star-studded names include RJ Cyler as Dan, Sierra’s best friend and biggest competition for college, William Peltz as Veronica’s smarmy college boyfriend, Spence, and Lea Thompson and Alan Ruck as Sierra’s parents.

Unfortunately, that’s about the extent of the prestige of the movie and any reason why you should watch it.

If you like Barb, go re-watch Stranger Things. After all, Sierra Burgess, both the character and the movie, is a loser.

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Subscription services that are useful and budget friendly for students Wed, 19 Sep 2018 10:58:58 +0000

Graphic by Kash Patel

I’m always hesitant to spend money on an app or a subscription service, since you never know how well it will work out and it can be difficult to cancel it depending on what you choose to sign up with. I’ve gone through an unending trial and error process with subscriptions and there are definitely some standout options that are worth it more than others.

Plugging in your credit card information, downloading something and forgetting about it is always one of my biggest problems, so you have to figure out what it is you’re willing to dedicate your attention span and money into.

  • Spotify Premium ($9.99/month or $4.99/month for students) – I love Spotify and I’ll never regret signing up for Premium. It’s perfect for when I want to listen to music on the go, it’s introduced me to new artists who I probably wouldn’t have heard of without it, it has great playlists for any mood or vibe you can think of and the perks that go along with paying for it are worth it. You can sign up for a free trial for 30 days to see if you like it and cancel it at any time, there aren’t any ads, you can download whatever music you want and there’s unlimited skips, which is perfect for picky people like me when you just want to find the right song for your morning commute.


  • Headspace ($7.99/month) – Meditation has slowly but surely become a very needed and valued part of my daily routine. You read about it everywhere on millennial blogs and health oriented Instagram pages who rave about its benefits, but its not an easy practice to start doing on your own everyday if you’re particularly stressed, anxious or busy. This is why I really like Headspace. They have a collection of guided meditations to choose from for various moods and themes, you can set alerts on your phone so you don’t forget to do them, there’s “sleep sounds” and more. Andy Puddicombe’s soothing voice is just the right amount of calming direction you need, putting Headspace at the top of my list.


  • Netflix ($8.99/month) – This seems like the most obvious choice out of all subscription options, but it’s definitely something I know many people don’t directly pay for themselves. They use the same account as their parents or their friends all share one. When the day comes for you to actually pay for your own streaming service, it’s good to know that it is worth the money. Although prices have gone up over the past few years, its popularity holds merit. As an entertainment service that is significantly more affordable than cable, Netflix — despite complaints that the Canadian site doesn’t have enough movies — holds up in the long run for movies and TV shows.


  • The New York Times Basic Digital Access  ($1.00/week) – For unlimited article access on the app and website, this subscription is worth the money if you like reading articles every day. There hasn’t been an article that I regret reading, it encourages me to keep up with important world events and I’m more of an informed person because of it. If you’re going to put your money into a reliable news source, this would be it.


  • Zombies, Run! ($2.99/month) – Ever wonder how long you’d last in a post-apocalyptic wasteland? Well now you can find out! This app is a lot of fun if you’re looking for a more unique way to get into exercise and become a bit more active. It’s one of the most entertaining apps that I’ve used and it immerses you into a story while improving your running abilities.


You complete missions as you transition through a narrative and you can integrate your own playlists into the app as well. Opting into zombie chases encourages you to run faster, as the sounds of the undead grow louder if you slow down.

It tracks your pace, distance, time and number of calories burned. If you want to feel like you’re living in the world of The Walking Dead while breaking a sweat, then this is the perfect app for you.

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What’s next when you’re getting involved? Wed, 12 Sep 2018 11:00:56 +0000

Graphic by Kash Patel

Now that you’ve been to the Get Involved Fair and you’ve seen all the clubs you want to get involved with — and probably some that you don’t — your schedule is probably looking pretty full.

That’s fantastic for now, but when midterms and final assignments roll around, having activities straight from 8:30 in the morning to 12:00 at night isn’t going to do your grades or your mental health any favours.

Coming into university, it was suggested to me to join three activities on top of classes: one for your resume, one to keep you active and one just for fun.

That’s not a rulebook, of course, and you can customize it to fit your own lifestyle, but it’s a great starting point to decide which activities are worth your time.

This is your time to get the infamous three-years-of-experience for the entry level job. No pressure, but the decisions you make now are just as important as what your major is and your grades.

Seriously, don’t panic. Just like university in general, you have to make it fun if you want to get through it.

And joining extracurriculars that relate to your chosen field shouldn’t be a chore. If you join activities that directly relate to where you want to end up in your life, you’ll get a better understanding of if you’re on the right path or if you’re headed in the wrong direction.

If you’re really lost as to what that direction is, though, make note of what kinds of questions were asked on the general application for scholarships through LORIS.

They don’t just ask those questions because they want statistics, they’re specifically trying to match candidates with money.

If you want a scholarship in the future, try to get heavily involved in the clubs and associations that both interest you and fit what the application is asking for.

Going to an event doesn’t make you a member right away, and you can always pop in again when there is an event you are particularly interested in.

At the same time, remember to differentiate yourself — volunteer at an organization that means something to you and try something out of your comfort zone. Getting an authentic experience on top of the resume and scholarship boosters is essential to your success in university and in the future.

Executive positions can be really tempting and work better on a resume, but don’t expect to be a president in your first year either. You have to put in the time and work for one of those positions, so consider starting as a first-year-rep, as many clubs have, if you’re looking to be even more involved.

The slogan for the Students’ Union Clubs and Associations this year is “there’s a club for that,” and there really is if you look — and it doesn’t have to be a Students’ Union funded club, either.

Not to pat ourselves on the back too much, but Wilfrid Laurier University Student Publications, our parent organization here at The Cord, is independent from the Students’ Union, which is pretty special, especially considering our context and political climate at Laurier.

It’s also free week at Laurier recreation this week, so if you’re interested in group exercise classes, now’s the time to try them out and get your feel for the ones that you enjoy.

There are also plenty of opportunities off campus, from part time jobs to volunteering in other capacities, there’s no need to limit yourself to campus. Take an extra course, sort cans at the Food Bank, help run the events at the museum or try your hand at all three and see what sticks.

You just have to know your limits about when enough is enough.

Don’t let others tell you that you’re taking on too much or too little, as you can only find that out yourself by testing your limits, but also remember that these first few weeks will be the easiest of the semester and you can expect to start writing a paper a week or so in November.

The best advice I can give you is to show up to the first event, feel out whether you’ll like it or not, and then decide to stay or to go.

Going to an event doesn’t make you a member right away, and you can always pop in again when there is an event you are particularly interested in.

Keep your future, your health and your resume in mind as you pick your activities for the year and you’ll be golden right through your four years.

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True North Beer Festival is on its way to KW Wed, 12 Sep 2018 11:00:02 +0000

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True North Beer Festival is coming to Kitchener this upcoming Saturday Sept. 15, 2018 for its third and final stop of the year.

“We are a touring craft beer festival and we set out to bring micro brewers that have minimal to no distribution outside of their local area,” said Peter Lazar, creative director of True North Beer Festival.

Taking place at Lot 42, the event will start mid-day and go until the late hours of the night.

“It’s just a really good excuse to kind of get together and discover some awesome new beer and support local and small businesses, and then also listen to some awesome new bands that most people probably wouldn’t have heard of,” Lazar said.

The festival will offer great food and music while featuring craft beer from breweries across Ontario, such as Compass Brewing from Timmins, Outspoken Brewing Co. from Sault St. Marie, amongst many others.

“Most of the beers we have coming out never have been to Kitchener or Waterloo, either in a bar or a festival,” Lazar said.

However, looking past the exciting opportunity to try new craft beers, those at True North Beer Festival are also focusing on the promotion of small businesses.

“There’s so many awesome businesses that are out there that you just don’t get exposure to. The importance for me is the promotion of those small brewers and the small businesses, and also the connection within the province from community to community,” Lazar said.

“The idea of connecting Kitchener to Timmins, or connecting Prince Edward County to Brantford; very rarely do those paths cross but there’s so much talent out there with small businesses in the province, I think it’s an important way of exposing yourself to that.”

As seen during True North’s first two events, attendees have been most excited to try “farm-to-glass brews,” which refers to brews that are made by ingredients which are all, or mostly, grown at the farm at which they are brewed.

For students, True North is offering a 30 per cent discount for those interested in purchasing tickets.

“If you’re new to the city and new to Kitchener-Waterloo, I think it’s a really good way to experience what the city has to offer. I think the venue that it’s at is really unique as well,” Lazar said

“It’s really an experience of culture and the city and the people in the city and also they’ll obviously get to try some new and expose themselves to new brewers that they wouldn’t be able to get anywhere else.”

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See what gas prices are like here in our Waterloo Region Wed, 12 Sep 2018 10:59:51 +0000

Photo by Madeline McInnis

As a brand new term of school begins, some you may be feeling particularly light in the pocketbook. Went a bit too hard over the weekend? Moving in cost more than you thought? Didn’t get as much from OSAP as you were expecting? Or perhaps you’re just a fiscally conscious and responsible adult, as the rest of us ought to be.

Whatever your reason may be, getting the most bang for your buck — for anything — is an essential skill if your goal is making sure you can get through the semester relatively unscathed. With the economy being constantly shifting and volatile at best, it never hurts to be a little extra aware of the best deals around.

Getting gas when you need it can be a stressful enough endeavour even if you do know your way around. If you’re new to the area or don’t know it that well, it can lead to angry turnarounds, panicked inputs into Google Maps and that nagging thought in the back of your head that screams: “I knew I should have just gone to that last gas station.”

And it’s no wonder that getting gas is more stressful than ever. In only one year, the average price of gas in the Kitchener-Waterloo area has gone up by nearly 26 cents a litre — a number that becomes staggering when it adds up over time. Since February of 2016, that number has almost doubled — at nearly 48 cents a litre.

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The biggest problem of high gas costs is the uncertainty and concern that it adds to drivers, particularly those younger drivers, who rely on pumping reasonably priced petrol into their cars so that they can put their minds to more important tasks.

Because of this, we at The Cord have taken the liberty of preparing some information that might ease the pain and tension of finding the best gas prices in the city, so that you can focus on the things that matter more — like panicking about all of the classes you now need to be at.

This is thanks to companies like GasBuddy, a massive database spanning across the U.S. and Canada that focuses on providing the most accurate, up-to-date and real-time information on gas station and fuel prices. They even have a handy app which you can download for your phone, which can help keep track of the most cost-effective places to fill up.

If you visit their website, they even provide reviews and highlight various amenities that some of the gas stations provide – the top choice on our list, despite requiring a membership, boasts that the “gas is better price than anywhere else” and a “clean and great pull-through system!”

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Scott Helman blows Laurier away Wed, 12 Sep 2018 10:59:12 +0000

On Sept. 10, excited music-goers lined up for a Saturday night concert to welcome back Laurier students to a new year at the Athletic Complex.

With the opening act slated to begin at 10 p.m., the performance didn’t start until nearly an hour later — but it was worth the wait.

Rich Aucoin — a Nova Scotia born indie rock musician — displayed his comfort with the intimate student crowd right from the start.

His set began from his keyboard, where he described his music style as mixing “old movie clips with a dance party” accompanied by a surprisingly emotional montage of inspirational film moments playing on the screen behind him.

Text about the university experience transitioned across multiple movie scenes from Hercules to The Wizard of Oz that made this sentimental fourth-year misty eyed in the process.

The tone for his time slot was set when he stepped up to the crowd barricade to lead everyone in a shouted singalong to the Twentieth Century Fox opening theme tune. No one knew what to expect — and that’s what kept it fun.

Aucoin’s stage presence was established instantly. He integrated his original song work with lyrics that moved across various film clips for the audience to follow.

He also lept into the crowd to jump, dance, sing and fist pump, maintaining boundless energy every moment while he was performing.

Helman’s setlist was comprised of 16 songs, filling the space with an hour of joy and easy-to-like music.

Concluding with a parachute that was flung over the audience, the carefree atmosphere was reminiscent of a high-energy kindergarten class at recess. Immersive and unabashedly fun, Aucoin left everyone with confetti in their hair and smiles on their faces.

Scott Helman ran onstage with his band shortly after, grinning ear-to-ear while playing the incredibly catchy “Gaslight.”

At only 22, the Toronto-native looked effortless and at ease with his equally talented and easy going band. What was perhaps the most charming aspect about Helman’s performance was his uncanny ability to seem normal and down to earth.

He would casually chat to the audience in between songs, flash a cute smile and chuckle to himself when the crowd would scream about their love for him and he continuously looked as though he was genuinely having a great time.

Helman expressed his comfort with the age group in attendance, saying that performing in front of university students made him feel like he was playing for “a group of friends.”

He transitioned into songs naturally, happily swapping out his guitar for a ukulele when he performed one of my personal favourites from the night, the incredibly endearing, “No Way Jose.”

Moving right into what is perhaps his most famous song, “PDA,” the crowd instantly began screaming the lyrics along with him.

Smiling and moving along to the music in a way that caused nearly every girl in the room to lose their minds, Helman delivered a lighthearted performance that left people swooning and singing their hearts out.

Helman’s setlist was comprised of 16 songs, filling the space with an hour of joy and easy-to-like music.

Cute and comfortable, Helman made his time on stage memorable, leaving a positive impression on the eager audience in attendance.

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What’s the best things about being a Golden Hawk? Fri, 31 Aug 2018 11:03:29 +0000

Photo by Safina Husein

As a third-year student myself, I know that Laurier is an amazing university, as do many of my other peers.

However, to the incoming first years, you may have some idea as to why this university is so special, but here are just a couple more to make you that much surer that you are meant to be golden.

First: Laurier has a kickass reputation for devoting a vast amount of time and resources towards student satisfaction and success, especially for first years.

From the Residence Life Program, to Students’ Union and to academic orientated initiatives, this school cares deeply about its students and their ambition for success, in and out of the classroom.

This university wants students to feel like they are becoming an integral part of their campus and what it stands for, which is to ‘inspire lives’.

Second: A small, close-knit community and campus.

I will just start by saying that, as many students already know, it only takes 10 minutes to walk from one side of the campus to the other — which, I feel is a pretty big perk on its own.

Nevertheless, the size of the campus is not only a major draw for students but also how close our community is and how quickly people become a part of it.

I will be the first to say that most students enjoying living a fairly lazy lifestyle — having restaurants, grocery stores and transit close-by that are at least within a walking distance.

Laurier honestly has a ‘small town’ feel; many students are able to stop and have a conversation with at least one friend or peer before class, which is a truly unique trait of our university in comparison to many other larger scale universities in Ontario.

Third: O-Week and Homecoming… enough said for the title

The reason why I included such specific events that many other universities also partake in is because of what these weeks reflect of our school’s enthusiasm and spirit for being a Golden Hawk.

During O-week, icebreakers and many other clubs such as the A-team work tirelessly to create events and activities that cater to first-years.

However, the volunteers themselves truly show how much being at this school means to them.

For those volunteering at O-week or attending Homecoming as alumni, volunteers or supporters, there is an overwhelming sense of excitement and support that resonates with those who truly are a part of the Laurier community.

In simple terms, school spirit and appreciation is imperative to the culture and values fostered at Laurier and is an amazing part of its identity — so it is just best to join in the ridiculous cheers while you still can.

Fourth: Accessibility

I will be the first to say that most students enjoying living a fairly lazy lifestyle — having restaurants, grocery stores and transit close-by that are at least within a walking distance.

With all the stress that students are put under, the least that can help with the transition of a first year is knowing the basics are close by.

For myself personally, having the university place and bus routes right near campus made me take one sigh of relief before reverting back to my anxiety filled incoming student state.

There are so many different places that are accessible from the buses that run on King Street that students do not have to even worry about anything besides being able to carry their grocery bags from Walmart or how much money they waste on shopping therapy at Conestoga mall.

Anyways, my point being that life on and off campus is made simple with how Laurier is situated next to many different convenient spots for transportation, shopping and restaurants.

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The Beat Goes On is expanding in KW region Fri, 31 Aug 2018 11:01:42 +0000

Photo by Jackie Vang

The Beat Goes On, a chain of both new and second-hand CD’s, vinyl, DVD’s, Blu-ray and other audio visual goodies is on the move in the Waterloo region.

This chain often has you covered regardless of your taste. From really-hard-to-find B-movies, to new vinyl releases, they have it all.

As of late August, what was originally Beat Goes On’s Waterloo location, on King Street, and their Kitchener location, on Highland Road, have merged into a new superstore location.

The new retail space is located at 341 Weber Street North, less than 5 minutes’ walk from their old King Street space.

This new superstore location features a larger space for the housing of products, as well as for encouraging more leisurely browsing.

As for the reasons behind the move, founder and owner John Rocchetta explained this is due to the need for more space for inventory, “Our best year was last year, and our best year before that was the year prior,” he said in an interview to The Record.

“We were a small fish in a big pond. Today, we’re a big fish in a small pond,” he continued to tell The Record.

“The way we’re building it is to make it a bit old school just based on the experience. And people still enjoy doing that.”

Thanks to the move to the larger retail space, The Beat Goes On has expanded operations and can therefore stock more in order to satisfy an increasing customer demand for their products.

The Beat Goes On’s annual anniversary sale took place on August 18 and 19 and featured 40% off all used products. It also featured 15% off of LP’s and accessories.

This sale coincided with the Weber Street location’s Grand Opening on August 18.

To celebrate the occasion, the store opened the garage door in the front of their store and played live music throughout the day.

The live music and festivities for the Grand Opening were meant to invoke a certain feeling in customers, as Rocchetta explained.

“This store is to bring back the experience — the bands, the browsing, the selection,” he told The Record.

Further plans exist to add more character into the shopping experience of the new store.

As Rocchetta said: “The way we’re building it is to make it a bit old school just based on the experience. And people still enjoy doing that,” as quoted in The Record.

One thing is for certain: with their expansion, Beat Goes On is expanding to provide the best service they can for the future of their store in the Kitchener-Waterloo Region.

You can find the new store near the corner of Weber and Columbia, almost across from the police station and a short walk from the King and Columbia bus stop.

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